WaterAid Advertisements
Compare how audiences are positioned by the representations in the WaterAid advertisements: Claudia sings sunshine on a rainy day and No choice. WaterAid is a non-profitable charity organisation that works with communities to improve access to clean water and sanitation for good hygiene in developing third world countries. In many of their campaigns and advertisements, it is said that "650 million people still don't have access to water" to show that their goal is to decrease the numbers with the help of charitable donations from their audiences and support groups. "WaterAid receives 100% of donations", which is significant since people are aware that the donations go directly towards the actual cause ,this eliminates concerns about how much is going to the charity. The Sunshine advert explores a more positive and refreshing representation which moves away from the typical emotional charity advertisements such as the No choice ad which they released in